Programme Objective:

At the end of the Programme, participants will have an enhanced level of knowledge and skills in managing their company's digital products, and will be able to leverage essential concepts to help them achieve the desired digital product break-throughs paving the way to product performance.


This Programme is designed to meet professionals' needs of these responsibilities:

  • Business Management Officers
  • Customer Relation Officers
  • IT Officers
  • Product Actuaries
  • Product Branding and Marketing Officers
  • Product Designers
  • Product Managers
  • Project Managers


Learning Methodologies:

The learning methodologies employed in this programme will allow participants to obtain fresh and different perspectives through personal reflections and case studies as well as be competent in the Arts of managing digital products in various platforms through application- and real-life based activities.


Programme Agenda:

Day 1 – Essentials of Product Management and the Product Manager

  • * Speed Networking
  • * Participant Layout Of Learning Expectations
  • Aligning Customer Needs’ To Product
  • Overcoming Challenges Faced In New Products And/Or Functions
  • The Contemporary Ideal Product Manager
  • Design Thinking?
  • Product Development Cycle
  • Debt Structure
  • * Reflection Exercise – You as Customer vs You as Product Manager


Day 2 – Know Your Customers, Know Your Products

  • Market Research – Competitors? Opening? Price?
  • Customer Research – Usage, Profile, Perception Etc.
  • Principles In User Experience
  • Common Tools In Research
  • Validating A Product
  • Deriving At Potential Success Rate
  • Understanding Minimum Viable Product (Mvp)
  • How To Develop Mvp
  • Key Considerations To Improving From Mvp
  • Developing A Business Models – Long-Term And Short Term Strategies
  • * Case Studies
  • * Situational Analysis and Group Brainstorming


Day 3 – Mastering the Arts of Digital Product Management

  • A Framework To User-Centric Designs
  • Digital Product Concepting
  • Product Prototyping
  • Ways To Test Your Products
  • Common Tools For Getting Feedbacks And Usage Information Real-Time
  • The Marketer’s 4Ps and 4Cs
  • The SAVE Model for Digital Products
  • Brand Storytelling
  • Revenue, Profits And Costs Forecast
  • Project Management Skills
  • Template For Product Roadmap
  • Managing Product Lifecycle
  • Communicating Product To Stakeholders Effectively And Strategically
  • * Quiz


Day 4 – Application and Conclusion

  • * Activity - Develop your Digital Product Management Action Plan
  • * Presentation
  • * Problem-Based Learning
  • Recap on Learnings
  • Final Q&A

Digital Product Management Workshop

Course Dates
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FORGE Skills Pte. Ltd.

2 Venture Drive

#11-03, Vision Exchange

Singapore 608526


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